CASE STUDY
THE PROPERTY
Restaurant — on-site beachfront dining
Location
Silver Beach / Thong Takhian, Koh Samui
THE PROBLEM
Channel mix — over 75% OTA-dependent
GA4 — zero analytics tracking configured
No revenue analytics or performance dashboards
Basic email templates — no automation sequences
No AI chatbot on any channel
No WhatsApp Business for guest communication
No integrated digital journey — website, PMS, and OTAs were disconnected
In annual OTA commissions paid to third-party platforms
THE SYSTEM WE BUILT
PMS audit and reconfiguration available as an add-on — rate plans, room types, booking engine settings optimized.
Professional, conversion-optimized website with direct booking integration and multi-language support.
Booking engine configured with rate parity, direct booking incentives, and value propositions. Cloudbeds integration available as add-on.
Full Google Analytics 4 and Tag Manager deployment — conversion tracking, audience insights, booking funnel analysis.
OTA distribution optimized across Booking.com, Agoda, Expedia, and direct channels with rate parity monitoring.
Multi-channel AI chatbot deployed on website and WhatsApp — handling inquiries 24/7 in Thai and English.
Pre-arrival, in-stay, and post-stay email sequences. Upsell campaigns. Re-engagement flows for past guests.
Dynamic pricing recommendations, seasonal rate strategy, and occupancy optimization.
Best-rate guarantee, exclusive perks, and conversion messaging designed to shift guests from OTAs to direct.
THE NUMBERS
This is an active project. These numbers will be updated with actual results as data becomes available.
We built this system from real experience. Now we deploy it for independent hotels across Thailand.
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