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Basecamp

฿10,900/month

Best for 10–30 rooms

Month-to-month, no contracts

What's included

Professional Website

Custom-built, multilingual, mobile-first website with integrated direct booking engine. SEO-optimized and designed to convert visitors into direct bookers.

AI Guest Chatbot

Answers guest questions, captures bookings, and upsells activities -- 24/7 on WhatsApp. Bilingual in Thai and English, trained on your property data, with human handoff for complex requests.

OTA Optimization

Agoda, Booking.com, Expedia, and Google Hotel Search -- properly configured and managed. Content optimization, rate parity monitoring, and channel performance tracking.

PMS Optimization

We optimize whatever PMS you currently use -- auditing your setup, fixing configuration issues, and ensuring your system works efficiently. Cloudbeds setup available as a separate add-on.

Email Automation

Pre-arrival, during-stay, and post-stay guest communication sequences. Automated and personalized messaging that improves the guest experience and drives reviews and repeat bookings.

GA4 Analytics + Monthly Performance Report

Google Analytics 4 dashboard setup with conversion tracking and traffic source analysis. Delivered with a monthly performance report and review call.

What you get in 6 weeks

1

Week 1-2: Discovery & Setup

PMS audit, OTA account review, content collection, brand alignment, chatbot training data gathering.

2

Week 3-4: Build & Connect

Website development, OTA channel connections, AI chatbot deployment, email automation sequences, GA4 setup.

3

Week 5: Testing & Training

Full system testing, chatbot refinement, staff training, email sequence validation, booking flow testing.

4

Week 6: Go Live

Website launch, all OTA channels live, AI chatbot active, email automation running, GA4 tracking confirmed, first performance baseline established.

Want more? Upgrade anytime.

These additional features are available in Summit and Pinnacle.

Google Hotel Ads Setup

Available from Summit tier

OTA Optimization (Up to 8 Channels)

Available from Summit tier

Monthly Rate Advisory

Available from Summit tier

Dedicated Account Manager

Available from Pinnacle tier

ROI Example

Typical Basecamp property

25

Rooms

฿2,000

ADR

75%

OTA Share

Projected Annual Savings

฿350K – ฿500K/year

A 25-room hotel at ฿2,000 ADR and 75% OTA typically saves ฿350K-500K/year by shifting bookings to direct channels.

Basecamp FAQ

If you have 10-30 rooms and currently rely heavily on OTAs with no direct booking infrastructure, Basecamp gives you the essential foundation. You can always upgrade to Summit when you're ready for AI and automation.

No. Basecamp is month-to-month with no contracts. We keep managing everything as long as you're seeing value. Cancel anytime.

Yes. Upgrading to Summit adds expanded OTA optimization (up to 8 channels), Google Hotel Ads setup, monthly rate advisory, quarterly strategy review, and priority support.

We optimize whatever PMS you currently use. If you need a new PMS, Cloudbeds setup is available as a separate add-on. The PMS software subscription is a separate cost billed directly by the provider.

Ready to build your direct booking foundation?

Book a consultation to discuss Basecamp for your property.

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